Legal services are high-intent, high-value searches. When someone Googles "divorce lawyer near me," they're ready to hire. Your review profile and reply keywords determine whether Google shows your firm or your competitor's. Our audit reveals the legal keywords you're missing.
Frequently asked questions
How competitive is legal local SEO?
One of the most competitive categories. Legal keywords have some of the highest cost-per-click values, making organic review SEO incredibly valuable.
What keywords should law firms use in replies?
Practice area terms (personal injury, family law), outcome signals (successful, favorable), and client experience terms (responsive, compassionate).
Are there ethics concerns with review replies?
Yes. Avoid revealing case details or making guarantees. Our AI-written replies are designed to be SEO-optimized while remaining compliant.