Salon clients choose based on reviews and visual proof. Your review replies are an opportunity to reinforce your expertise and include keywords that help Google match you to searchers looking for specific services. Our audit shows which beauty and location keywords are missing from your replies.
Frequently asked questions
What keywords matter most for salons?
Service specifics (balayage, keratin treatment, gel nails), style terms (modern, luxury), and location (salon near [neighborhood]).
How do reviews affect salon bookings?
Salon searches have some of the highest review-reading rates. Clients check an average of 5-10 reviews before booking.
Should I mention specific stylists in replies?
Yes! It helps with searches like "colorist near me" and shows clients you value individual team members.