Hotel reviews are read by travelers comparing options. Your review replies directly influence booking decisions and Google's ranking of your property. Our audit analyzes your hotel reviews and identifies which hospitality keywords — from amenities to location descriptions — are missing from your responses.
Frequently asked questions
How do Google reviews compare to TripAdvisor?
Google reviews increasingly drive hotel discovery, especially for mobile "hotel near me" searches. Both matter, but Google is growing faster.
What keywords should hotels use in replies?
Amenity terms (pool, spa, breakfast), experience terms (family-friendly, business travel), and location terms (near downtown, airport).
How quickly should hotels respond to reviews?
Within 24 hours. Timely responses signal active management and positively influence both future guests and Google's algorithm.